Customer Excellence Business of the Year

This award recognises a business committed to delivering the best customer experience. It highlights those that define and implement a clear vision for customer service, and go above and beyond to engage customers.

To enter this category please provide the following information:

• An overview of your turnover and net profit over the last two years, as well as current net reserves. Please note: we require an overview, and a projection where exact figures may not have yet been finalised or signed off. All financial information submitted is strictly confidential.
• A brief description of your business; the products or services it supplies and its customers.
• How does your company define “customer experience” and what is your overall vision for delivering exceptional service?
• Can you share an example of how your company has gone above and beyond to engage with a customer or surprise them with exceptional service?
• What happens if a customer has a poor experience – how do you address this and prevent it from happening again?
• What do you see as the future of customer experience in your industry and how is your company preparing for these changes?
• Summarise your application in 100 words (if shortlisted, this content may be used in host’s speech/printed).

Sponsored by CrossCountry Trains

CrossCountry’s network is one of the most extensive in the UK, connecting all three countries in Great Britain. With Birmingham at its heart, CrossCountry provides fast train services connecting major cities including Newcastle, Leeds, Sheffield, Manchester, Nottingham, Bristol, Southampton, Cardiff, and Edinburgh. We also operate the UK’s longest direct rail service from the Southwest to Scotland calling at more than 46 stations. Our direct trains link major UK airports at Birmingham, Southampton, and Stansted. As well as dedicated bus and rail links from stations served by CrossCountry to other UK airports.