Intelligent Customer Acquisition to Drive Performance
Date published:
Marketing has changed. In increasingly competitive markets, where barriers to entry are narrowing through technological change, the ability to attract and convert profitable customers to fuel your future growth is becoming increasingly challenging. Just being seen is no longer enough. Customer acquisition campaigns of the future need intelligence, insight and creativity if you want to outperform your competition.
In this workshop, our expert panellists from Mediaworks explained how you can use data to identify and optimise spend towards the most valuable customer types, supercharging your return on investment through profitable customer acquisition across relevant and measurable platforms.
They discussed why the right combination of search engine optimisation, paid online advertising channels, the production of educational and informative content marketing, and managing your digital PR & online reputation, will ensure you outperform your competition, and driving performance beyond today.
SPEAKERS:
Brett Jacobson, Mediaworks CEO.
David Norris, Mediaworks Performance Marketing Director.