New partnership aims to bolster performance

Author - Helen Cartwright

Date published:

A digital operator has formed a Finnish alliance to improve user experiences.

Newcastle-headquartered whyaye is working with Helsinki’s HappySignals. Bosses say the partnership will help the firms align IT systems and processes to optimise user outcomes and personnel performance.

Maureen Robson Norman, whyaye chief executive, said: “We believe in using a collaborative, transparent and honest approach to achieve real results.

“Working with HappySignals will give us a deeper insight into user experiences and this will enable us to drive change more effectively throughout the businesses we support – and embed new ways of working into the DNA of organisations.”

Sami Kallio, HappySignals’ chief executive and co-founder, added: “We need partners who are engaged and can dive deep into the experiences of end users and help manage customer outcomes.

“Our truly collaborative approach will bring happiness to many customers.”

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