Packed year of events shines light on our cultural ecosystem
Date published:
The Chamber’s latest column for The Journal by Tim Marsden, knowledge manager
It is hard to ignore how challenging the business environment is right now. Costs are rising across the board, and private incomes are being squeezed, leaving less room for discretionary spending and putting pressure on everything from hospitality to investment. Local government is also under strain, with the amount owed by the North East’s seven local authorities rising by almost £200m last year to more than £4.3bn.
With money tight, both businesses and households are focusing more than ever on value. That is why the cultural sector is taking on an increasingly important role in the North East’s story. While the summer holidays often stretch family budgets, they also remind us just how much major cultural events can deliver for our economy and our communities.
This year has been packed with milestones. The MOBO Awards generated an estimated £1.3m and attracted 8,000 visitors. The Durham Miners’ Gala once again brought more than 200,000 people into the city, while the Regatta added over 11,000 more. The Mouth of Tyne Festival contributed more than £1m locally.
Sunderland made history when the BBC Proms staged performances outside London for the first time, broadcasting the opening night live from The Fire Station. More than 6,000 people attended, with two-thirds of them visiting for the first time. Newcastle’s St James’ Park hosted three sold-out Sam Fender concerts, drawing 150,000 fans and generating £16.5m for the economy. And Sunderland took centre stage once more with a world-record attendance at the Women’s Rugby World Cup opening match, which is thought to have delivered around £20m.
There is still more to come. Attractions and events such as Kynren, the Stockton & Darlington Railway bicentenary, Lumiere and the Women of the World Festival will all draw visitors and attention to our region. And the Great North Run, with its 60,000 participants, is expected to bring £35m of positive economic impact.
None of this directly puts more money into people’s pockets or gives businesses more capital to invest. But it does something just as valuable: it shines a spotlight on our cultural ecosystem, showcases the region to the wider world, and attracts the visitors, talent and partnerships that create opportunities for long-term growth. Above all, it builds our reputation as a vibrant and dynamic place.
At the Chamber, we are passionate about the role culture plays in driving prosperity. We will continue to champion our region, support its growth and highlight the opportunities that come from cultural and economic engagement.