We Are Zenith Welcomes David Potts: Bringing Real-World Experience to Two New Apprenticeship Pathways

David brings a genuinely varied career to the role, having worked across retail, financial services, recruitment, contact centres, health and safety, and children's social care. It's a background that few trainers can match — and one that shapes everything he does with learners.

"My varied background allows me to relate learning to real workplace situations, making training engaging, practical, and relevant," David explains. "I'm passionate about supporting individuals to reach their potential, creating a positive learning environment where every apprentice feels encouraged to grow, challenge themselves, and achieve their goals."

Two New Pathways, One Trusted Guide

David Potts will support learners on both the Retail Manager and Financial Services Administrator apprenticeship programmes, helping them build the knowledge, skills, and confidence needed to succeed in their roles — and to progress in their careers beyond the apprenticeship itself.

Whether it's coaching a future retail leader through the realities of team management and customer experience, or guiding a financial services administrator through the detail and discipline the role demands, David's cross-sector experience means he can draw on real examples from multiple industries to make every session practical and relevant.

Built on Strong Relationships

For David, great training isn't just about ticking off knowledge and skills — it's about the relationships built along the way.

"I take pride in building strong relationships with both learners and employers, ensuring training delivers meaningful outcomes that benefit individuals and businesses alike."

That employer-facing focus is central to how We Are Zenith works: apprenticeships that are genuinely useful to the business as well as the individual, with training that reflects what's actually happening on the ground.

What This Means for Our Clients

The launch of the Retail Manager and Financial Services Administrator pathways expands the range of apprenticeship routes We Are Zenith can offer employers across the North East and beyond — giving businesses in retail and financial services a direct route to developing their own talent, with a trainer who understands their sector from the inside.

If you're an employer looking to grow your own future managers and administrators, get in touch with the We Are Zenith team to find out how these new pathways could work for your business.

We Are Zenith — Recruit. Develop. Retain.