IdeaSpark Essentials — North East Chamber Members Offer
Most businesses fail because they build what they think customers want - not what customers actually need.
This intensive 6 half day programme flips that approach on its head. Instead of starting with your product or service, you'll start with your customer. Their frustrations. Their goals. Their real, everyday challenges.
By the end, you'll have a crystal-clear understanding of who you serve, what they truly value, and how to communicate your offer in a way that resonates.
Plus, you'll earn an IOEE Professional Award in Value Driven Ideation and Affiliate membership with the Institute of Enterprise and Entrepreneurs.
Who Is This For?
This programme is designed for small business owners and aspiring entrepreneurs who want to:
• Validate a new business idea before investing time and money
• Refine an existing offer that isn't gaining traction
• Understand why some customers buy and others don't
• Stand out in a crowded market without competing on price
• Communicate value more clearly and confidently
Whether you're just starting out or looking to sharpen your positioning, this programme gives you the tools and framework to design customer-led solutions.
Why This Approach Works
Great businesses don't start with a product. They start with a problem.
This programme is built on the Value Proposition Canvas - a proven framework used by startups and established companies worldwide to create offerings customers actually want.
You'll use the SparkAI platform to build your canvas step-by-step, with real-time feedback and guidance. No business jargon. No theory for theory's sake. Just practical tools you can apply immediately.
The Bottom Line
You can't build a successful business around a guess.
In 6 half days, you'll gain the clarity, tools, and confidence to:
• Understand what your customers truly value
• Design offerings that solve real problems
• Communicate your value in a way that wins customers
Stop spinning your wheels. Start building something people actually want.
Recognition and Accreditation
Upon successful completion, you'll receive:
IOEE Professional Award in Value Driven Ideation
A nationally recognised qualification demonstrating your competency in customer-centric business design and value proposition development.
IOEE Affiliate Membership
Join the Institute of Enterprise and Entrepreneurs community, connecting you with fellow entrepreneurs, resources, events, and ongoing professional development opportunities.
Programme Details
Duration: 6 half days
Format: Interactive workshops, individual work, peer feedback, and platform completion
Delivery: Swarm Bluewater
Group Size: Small cohorts for personalised attention
What's Included:
• Full access to SparkAI platform
• Completed Value Proposition Canvas
• Value proposition statement and messaging toolkit
• 30-60-90 day action plan
• Ongoing platform access for refinement
• IOEE Professional Award in Value Driven Ideation
• IOEE Affiliate membership
Course details
• Six consecutive Thursdays, starting 24th September 2026
• 9:30am – 1:30pm each session
• Full attendance at all six sessions required
• Delivered face-to-face in a small, focused cohort
Investment
• Standard price: £599 + VAT
• Chamber members: £499 + VAT
Just 12 seats
We deliberately cap this cohort at 12. The model only works if everyone in the room shows up every week and gets seen — that's not possible in a large group, so we won't expand it.
This programme is open for a strictly limited 30-day window and won't run again on this schedule.
