Customer Experiences. Digital Design for A Lifetime of Loyalty

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Customer-centric experiences that harness the power of data, creativity, and the latest technologies are gradually becoming the norm as consumer expectations rise. Potential disruptors know this and use it to their advantage to drive successful business performance.

In this workshop, our expert panellists from Mediaworks explained how you can use data, creativity, and the latest technologies to create a future proofed digital experience. How immersive web and digital experiences can support commercial objectives and audience needs. These can be blended to reimagine your customer experiences, drive business efficiencies, and deliver exceptional customer experiences.

SPEAKERS:
Chris Coulson, Mediaworks Marketing Director.
Luke McLeary, Mediaworks Head of COnversion Rate Optimisation.

Harnessing your Digital Intelligence to Fuel Future Growth

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We live in a universe driven by digital. The rapid pace of technological innovation and evolving user behaviours have increased the need for intelligent data-driven decision making to drive business performance.

In this workshop, our expert panellists from Mediaworks discussed how to embrace digital to transform and drive performance beyond today. They explained why using your own data, in combination with the latest technology, can help you develop and formulate a transformational roadmap to fuel your future growth.

SPEAKERS:

Brett Jacobson, Mediaworks CEO.

Daniel Hoggan, Mediaworks CTO.

Rachel McGuigan, Mediaworks Head of Insight and Innovation.

Chamber and Mediaworks join forces to boost companies’ digital skills

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North East England Chamber of Commerce has teamed up with Mediaworks, one of the region’s largest marketing agencies, to support North East business through their digital transformation.

Mediaworks will deliver a series of four events hosted by the Chamber of Commerce, that will outline how businesses can capitalise on the power of data, technology and creativity, to set out a market strategy to fuel the growth of North East business through customer focused technologies.

Chamber Partner member, Mediaworks, will be sharing its extensive expertise from its work with their global clients such as Puma, GAP and Cath Kidston in addition to more local businesses that includes work with Home Group, Newcastle University and Northumbria Water.

The first of these events will underline how business can capitalise on better understanding the data accessible through their existing digital platforms. The session will show how understanding customer data and applying smart persona techniques is key to developing a successful digital roadmap.

The second workshop will outline why a powerful digital brand is key to supercharging sales growth online. It’s increasingly critical for all businesses to stand out from their competition and protect their business from future disruption.

The third session will focus on retaining and growing customers by utilising digital platforms to create immersive online experiences that match the rise in customer expectation.

In the final session, Mediaworks will set out how the right combination of search engine optimisation, paid online advertising, relevant content production, and digital PR and online reputation, accelerates new customers wins and increases market share.

Brett Jacobson is CEO and founder of Mediaworks and will host the Chamber events. His company now has more than 150 digital communications specialists and in the last 18 months has expanded to launch successful operations in Leeds, Edinburgh and Dublin.

Brett says: “This is a region we proudly call home, so we’re honoured to be in the position to step up, alongside our friends at the Chamber, to meet the collective responsibility to improve the understanding of the transformational business opportunities that exist online.

“The need for a successful digital footprint has accelerated at a frightening pace in the last 18 months. We’re really looking forward to the forthcoming series of events that’ll equip our business leaders with the tools to own their digital futures.”

Jonathan Walker, Chamber policy director said: “We are delighted that Mediaworks will be sharing in-depth expertise on how to use digital technology to market a business effectively. These webinars will be invaluable to learn how to use data and on-line sales techniques to really increase business growth. The speed of Mediaworks’ own growth over recent years is testament to how successful these strategies are in the marketplace.

“It is so important the North East not only encourages and supports the growth of its tech sector as with success stories like Tombola and Sage, but also makes sure traditional businesses embark on their own digital transformation journey. We need companies here to be able to exploit the opportunities digital technology can bring or risk falling behind.”

These events are part of the Chamber’s digital campaign and commitment to work with partners and experts to digitise the region’s businesses.

Mediaworks becomes latest Chamber Partner member

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The award-winning digital marketing agency Mediaworks, based in Gateshead, will be working closely with the Chamber in providing expertise and insight to Chamber members across the North East, helping businesses to grow and succeed.


Brett Jacobson is CEO and founder of Mediaworks. He says: “We’re proud to call the North East our home. Transformational business opportunities exist online, so we’re honoured to be able to work collaboratively with the Chamber at this level, supporting and enabling the business community to own their digital futures.”