ROAR Launch DIY SEO Platform To Boost SMEs
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Northeast digital agency ROAR launches DIY SEO software to boost small business online success.
North-East digital marketing agency ROAR has launched a unique low-cost platform, which could revolutionise how small and medium businesses compete online.
The SEO race to secure high ranking spots for online searches is predominantly an arena for big-hitters. Large enterprises typically dominate search results pages, and it’s usually down to money.
At present, the main search engines such as Google use over 200 ranking factors to determine website quality. Optimising a site for all of these is a costly and time-consuming process, involving agency fees or the employment of multiple SEO experts.
Now Google Partner and HubSpot Provider ROAR Digital Marketing have developed an automated platform to pass the process and knowledge into the hands of business owners. Such a move will serve to level the playing field between smaller ambitious brands and major organisations.
OPTIONS FOR SMALL BUSINESS OWNERS
As ROAR’s Managing Director Michael Knowles explains, “Our DIY SEO Software has been designed with everyday users in mind. There’s no need for previous technical knowledge, nor a lengthy training course.
The SEO industry is full of consultants who prefer to work in the background. Small business clients are often unaware of what is being done and why.
We want to change all that, and transform the industry into a simple and transparent one. By creating this easy-to-use platform, we’re giving the power back to businesses. Brands will have complete control over both their SEO and local SEO, as well as a crystal-clear vision and understanding of the work they need to complete.”
HOW IT WORKS
The platform runs a complete audit of a website every two weeks, looking at the specific areas that relate to Google ranking factors. Once this simple process is complete, the DIY SEO Action Engine provides a report detailing all of a site’s issues in order of importance. The data-driven platform then drip feeds the actions based on the amount of time the user tells the platform they can dedicate to SEO per month.
Technophobes need not worry at this point, as step-by-step instructions – in plain English – are then provided to solve any current issues and boost ranking figures.
Beyond that first audit, the Action Engine works as a virtual SEO assistant, continually crawling the site analysing changes made, performance vs competitors, and the quality of new content added. And such attention occurs in real-time so that changes can be made immediately.
In a hugely competitive industry, the platform removes the need for huge contracts with SEO experts, and allows smaller businesses to follow a path of continuous improvement.
A TAILOR-MADE SOLUTION
Given their experience in the field, ROAR realised that the only solution worth having is a bespoke one. As Michael Knowles points out: “Businesses come in all shapes and sizes, and what works for one won’t necessarily work for another.
With that in mind, our DIY SEO platform has been developed to adapt to individual business needs, and no long-term contract is required. Making our platform the ideal solution for both start-ups and established growing businesses.
Businesses are able to track and work on their SEO progress on a daily basis, without having to pay agency fees. But also have the added safety of task support available at the click of a button from our team.”
As part of the platform, brands can take advantage of other powerful functions, such as the backlink checker, local SEO manager, blog content wizard, and competitor analysis tools.
The platform will inform clients of the metrics that matter, instead of providing a blanket SEO approach full of recommendations and data that can be overwhelming and at times isn’t needed.”
SPREADING THE KNOWLEDGE
In the spirit of catering for all requirements, ROAR has also opened its SEO Academy. Any business leader or aspiring marketer wanting to improve their SEO knowledge can take advantage of the agency’s educational video content, live modules and informative quizzes all within the platform. And the digital marketers will continue to offer their specialist assistance as per usual:
“Hiring our agency to build successful SEO strategies for clients is still very much part of our DNA,” Michael concludes. “But in creating the DIY SEO platform, we’ve opened the doors to those currently missing out and made it possible for everyone and every business to use SEO and improve their online success.
In a climate where only 30% of small businesses have an SEO strategy, it’s simply about spreading the knowledge and making digital marketing solutions accessible to all.”
Email ROAR
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